Sick of agonizing over whether to say yes to something that doesn’t pay?

In this weeks episode I cut through the noise and shows you the real question to ask: what job is this opportunity actually doing for your business?

 I break down the difference between genuine marketing, useful market research, and work that should absolutely be paid. By the end, you’ll know exactly when a free gig is a smart move - and when it’s just draining your time for nothing.

Think you just need a better marketing strategy? In this episode, I take a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing. 

I break down why showing up in front of "good enough" audiences wastes your time, how to build genuine relationships with the people who own the audiences you want, and why precision matters more than ever in a crowded market. 

If your collaborations, guest spots, or visibility efforts aren't turning into real results, this episode will show you exactly what's missing in your sequence.

Tired of shouting into the void on social media? In this episode, I break down why most business owners use social media completely out of sequence and how to fix it.

I share a refreshing take on using these platforms not as traffic machines, but as tools for genuine connection. By shifting from “strategy first” to “sequence first,” you’ll discover how social media can actually support your relationships and make marketing feel a whole lot easier.

Ever notice how the last thing you saw or heard suddenly feels like the best idea? That’s the availability bias at work, and it can quietly steer your business decisions in the wrong direction.

In this episode of Sequence Over Strategy, I break down how this mental shortcut shows up, why it’s especially risky when “it matters more,” and how shifting to sequence over strategy keeps you from falling into the trap.

With clear, relatable examples, I show you how to think beyond what’s easiest and start making choices that actually move your business forward.

Taming Too Many Ideas

Ever feel like you’re stuck trying to balance what’s working in your business right now with the big, bold ideas you can’t stop thinking about? Or maybe you wonder how to tell which ideas deserve your attention today versus the ones that should wait for the future?

In this episode of Sequence Over Strategy, I dig into how to cut the noise, stop overcorrecting, and use the Three Horizons Model to prioritize your ideas. You’ll see how to protect what’s working now, spot easy opportunities you might be missing, and keep an eye on future growth without losing focus.

Resources

''The Alchemy of Growth'' Book

What if your business isn’t struggling because of bad strategy, but because you’re doing the right things in the wrong order?

In this season two premiere, I'm digging into why sequence over strategy matters even more than ever, especially in a market that’s tighter, noisier, and far less forgiving than it used to be.

I'm also sharing what I've been hearing from business owners, why now is the time to double down on what’s working, and the three big areas I'll focus on this season to help you plug leaks, boost results, and create your own unfair advantage.

When was the last time a thank you message actually made someone remember you?

In this episode, I dive into the underestimated art of saying thank you — not out of obligation, but as a strategic way to build, strengthen, and maintain real relationships.

I break down how a thoughtful, specific thank you can cut through the noise, reconnect with old contacts, and avoid the trap of small talk. Whether you’re trying to stand out or simply stay connected, “stop, drop, and thank you” might just become your new favorite mantra.

Are your relationships recession-proofing your business? Could one well-timed conversation be more valuable than your entire marketing strategy?

In this episode of Sequence Over Strategy, I dive into the uncertainty swirling through today’s economy and explains why now is the time to double down on relationships, not just strategies. I break down why centering real connections with clients, audiences, collaborators, and colleagues builds true business resilience.

You’ll learn how relationships act as “force multipliers, " making everything else in your business work better, especially when things get shaky. Plus, I share simple, actionable ways to reconnect and nurture your network starting today.

Ever feel like you’re saying all the right things in your business—but it still doesn’t sound like you? In this episode I share a powerful realization: the missing link wasn’t a better strategy, but a clearer brand voice. After years of wrestling with traditional branding methods, I finally cracked the code with the help of Justin Blackman, discovering not just how she communicates, but why it hadn’t worked before.

By identifying my unique voice and setting boundaries around it—like realizing I'm the “general manager,” not the coach—I unlocked clarity, confidence, and a whole new way to connect with her audience. It’s a reminder that sometimes the breakthrough isn’t a new plan, but a better understanding of how we show up.

Resources

Justin Blackman - Brand Voice Expert

Too many entrepreneurs jump to solutions before they’ve even defined the real problem. “Customers aren’t buying, so should I lower my prices?” Sound familiar? In this episode, I walk you through why those knee-jerk, “spaghetti against the wall” responses rarely solve anything—and how to stop making them.

One of my favorites - the Five Whys framework can uncover the root cause behind what’s really going on in your business and why slowing down to ask better questions will get you further than any reactive fix. Plus, I break down the three categories most problems fall into: a forced market shift, an internal model shift, or a personal need for change—and how each one requires a different kind of response.