#33: Taming Too Many Ideas

Taming Too Many Ideas

Ever feel like you’re stuck trying to balance what’s working in your business right now with the big, bold ideas you can’t stop thinking about? Or maybe you wonder how to tell which ideas deserve your attention today versus the ones that should wait for the future?

In this episode of Sequence Over Strategy, I dig into how to cut the noise, stop overcorrecting, and use the Three Horizons Model to prioritize your ideas. You’ll see how to protect what’s working now, spot easy opportunities you might be missing, and keep an eye on future growth without losing focus.

Resources

 

''The Alchemy of Growth'' Book

 

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#32: The Sequence Wake-Up Call

What if your business isn’t struggling because of bad strategy, but because you’re doing the right things in the wrong order?

In this season two premiere, I'm digging into why sequence over strategy matters even more than ever, especially in a market that’s tighter, noisier, and far less forgiving than it used to be.

I'm also sharing what I've been hearing from business owners, why now is the time to double down on what’s working, and the three big areas I'll focus on this season to help you plug leaks, boost results, and create your own unfair advantage.

 

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#31: Stop, Drop, and Thank You

When was the last time a thank you message actually made someone remember you?

In this episode, I dive into the underestimated art of saying thank you — not out of obligation, but as a strategic way to build, strengthen, and maintain real relationships.

I break down how a thoughtful, specific thank you can cut through the noise, reconnect with old contacts, and avoid the trap of small talk. Whether you’re trying to stand out or simply stay connected, “stop, drop, and thank you” might just become your new favorite mantra.

 

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#30: Connection is your Currency

Are your relationships recession-proofing your business? Could one well-timed conversation be more valuable than your entire marketing strategy?

In this episode of Sequence Over Strategy, I dive into the uncertainty swirling through today’s economy and explains why now is the time to double down on relationships, not just strategies. I break down why centering real connections with clients, audiences, collaborators, and colleagues builds true business resilience.

You’ll learn how relationships act as “force multipliers, " making everything else in your business work better, especially when things get shaky. Plus, I share simple, actionable ways to reconnect and nurture your network starting today.

 

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#29: Clarity Through Brand Voice

Ever feel like you’re saying all the right things in your business—but it still doesn’t sound like you? In this episode I share a powerful realization: the missing link wasn’t a better strategy, but a clearer brand voice. After years of wrestling with traditional branding methods, I finally cracked the code with the help of Justin Blackman, discovering not just how she communicates, but why it hadn’t worked before.

By identifying my unique voice and setting boundaries around it—like realizing I'm the “general manager,” not the coach—I unlocked clarity, confidence, and a whole new way to connect with her audience. It’s a reminder that sometimes the breakthrough isn’t a new plan, but a better understanding of how we show up.

Resources

Justin Blackman - Brand Voice Expert

 

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#28: Fix the Right Problem

Too many entrepreneurs jump to solutions before they’ve even defined the real problem. “Customers aren’t buying, so should I lower my prices?” Sound familiar? In this episode, I walk you through why those knee-jerk, “spaghetti against the wall” responses rarely solve anything—and how to stop making them.

One of my favorites - the Five Whys framework can uncover the root cause behind what’s really going on in your business and why slowing down to ask better questions will get you further than any reactive fix. Plus, I break down the three categories most problems fall into: a forced market shift, an internal model shift, or a personal need for change—and how each one requires a different kind of response.

 

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#27: Make Smarter Decisions with One Habit

Are you unknowingly sabotaging your business by ignoring small but crucial patterns? In this episode of Sequence Over Strategy, I introduce a game-changing journaling exercise: What's Working, What's Not, and Why. 

This simple yet powerful practice helps entrepreneurs spot small wins and red flags before they turn into major problems. By consistently tracking three things that worked, three that didn’t, and analyzing the patterns, business owners can make smarter, data-driven decisions. Over time, this habit prevents reactive choices and ensures strategies align with real, observed progress.

 

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#26: Smart Moves in Tough Times

What if surviving economic uncertainty isn’t about drastic strategy changes, but about sequencing your moves wisely? In this episode of Sequence Over Strategy, I break down how consumers react in tough times—whether they slam on the brakes, stay cautiously optimistic, or continue spending.

At the same time, products fall into essentials, treats, postponables, or expendables, shaping how people prioritize their purchases. The real win? Instead of panicking, businesses should focus on sequence over strategy—identifying where their ideal customers fall and positioning their offer as an essential or a smart investment.

Research from Harvard Business School professor John Quelch and Katherine E. Jocz was referenced in this episode.

 

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#25: Get Noticed, Not Ignored: Outreach That Works

Tired of getting ghosted when reaching out to new connections?

In this episode of Sequence over Strategy, I break down the most effective (and least cringeworthy) ways to get people to actually respond.

From leveraging mutual introductions and creating value-driven projects to sending thoughtful thank-you notes and mastering cold but purposeful outreach, you'll learn how to stand out in a noisy world.

Ditch the generic messages and discover how to build relationships that actually stick!

 

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#24: The Power of Because

Ever wonder what to do to get people to say yes more often? In this episode of Sequence Over Strategy, I break down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling.

I explain how this insight can improve networking, sales, and client engagement by adding a meaningful 'because' to your business communication. Tune in for actionable tips on boosting conversions and making your offers irresistible!

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