#45: Why Your Niche Feels Off
You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer.
In this episode, I break down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners.
I introduce the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.
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