#36: When Easy Choices Backfire
Ever notice how the last thing you saw or heard suddenly feels like the best idea? That’s the availability bias at work, and it can quietly steer your business decisions in the wrong direction.
In this episode of Sequence Over Strategy, I break down how this mental shortcut shows up, why it’s especially risky when “it matters more,” and how shifting to sequence over strategy keeps you from falling into the trap.
With clear, relatable examples, I show you how to think beyond what’s easiest and start making choices that actually move your business forward.
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