#43: The Real Job of Engagement
Are you mistaking engagement for more information and unintentionally overwhelming the people who already trust you?
In this episode of Sequence Over Strategy, I unpack why engagement isn’t about teaching more, explaining more, or proving yourself again. It’s about helping people slow down, process what they already know, and feel confident moving forward.
Drawing from real questions that came up during my Build Your Relationship Funnel intensive, I explain why peer-to-peer industry gatherings can be one of the most effective ways to bridge awareness and sales, especially in B2B.
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