#38: Stop Borrowing the Wrong Audience
Think you just need a better marketing strategy? In this episode, I take a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing.
I break down why showing up in front of "good enough" audiences wastes your time, how to build genuine relationships with the people who own the audiences you want, and why precision matters more than ever in a crowded market.
If your collaborations, guest spots, or visibility efforts aren't turning into real results, this episode will show you exactly what's missing in your sequence.
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