#51: Second Launch Problem
Your first launch sold out, so why did the second one flop? That gap between a killer debut and a painful follow-up isn't bad luck, and it's not the market turning on you.
In this episode, I break down exactly what's happening when your first offer flies and the next one stalls, using my three levers of business growth framework. I walk you through the real reason launch one worked (hint: you cleared a backlog, not cracked a code), what most people get wrong heading into launch two, and how to use that dip productively so launch three actually compounds
Resources
If your second launch left you wondering how to actually keep your list fresh between offers, my Relationship Funnel Bootcamp is where you build that out. Over four consecutive Thursdays starting May 18th, you'll work alongside a small cohort to construct your full relationship marketing funnel step by step, so you're not just guessing at how to find the right people, you've got a repeatable system for it. Click here to learn more about bootcamp.
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