#49: The Wrong Kind of More
Working harder isn't the answer and working smarter isn't either. Working more precisely is.
In this episode, I unpack what I actually means when I say "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time.
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