#46: Relationship Marketing Scorecard
Most marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually move people to action?
In this episode, I break down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.
You’ll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don’t convert. If you’ve been doing “all the right things” but can’t tell what’s truly working, this one will sharpen your instincts fast.
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