Here's a dirty little secret:

Your business success has *nothing* to do with nailing a perfect strategy or getting your marketing right.   

Your business success *does *come from focusing on the right thing at the right time.

It's a little thing I call sequence over strategy.

Because it doesn't matter if your marketing execution is perfect if it's aimed at the wrong customer.

Doesn't matter if you've amassed 10,000 followers if your product isn't right for them.

Doesn't matter if you get top results for clients if you dread every second of the work it takes to get those results.

What matters, if you want a sustainable, scalable business that's around for the long term, is that you develop the right things in the right order so that they're aligned.

✅ So that your marketing strategy aligns with your client base.

✅ So your client base aligns with your product mix.

✅ So you enjoy your clients and your products.

I know. This sounds simple and obvious.

But in 10+ years of building (and fixing) businesses I can assure you it is not.

Profit Tonic is here to fix that, to make it simple for you.

I want to make it simple because I know a few things:

I know you've worked hard to build your business to where it is today. 

I also know your dirty little secret: It's not nearly as profitable as you know it should be.

You're working too much and too hard  for the cash that's coming in. 

You're tired. You're over it. You should be there by now.

 But I'm also not surprised you haven't figured it out.

And that's because your growth problem is not directly tied to something you're doing wrong.

You're not screwing up an obvious  strategy, market or product thing.

 You would have figured it out by now if that was the issue.

This isn't about shiny objects and fancy new marketing ploys.

 It's both deeper and much simpler than that.

It's that your product mix may no longer match your customers.

Or that your positioning has outgrown your list.

Or that your marketing has matured and your customers haven't.

Or it might mean that you're doing all the right things but in the wrong order.

Which is all a long way of saying that you can do everything by the book, follow all the strategies and implement all the things and still get nowhere if you're implementing them in the wrong order or combination.

And it's nearly impossible to see that and figure that out for yourself.

(ever hear of the cobbler's kids having no shoes?)

Maybe one of these things sounds familiar? Because this is how it plays out in real life:

✅ You have a program that gets results, but you never seem to have enough warm leads come launch time - despite the ads and the opt-ins and all the things.

✅ Your membership site hands out value like candy but no one's sticking around long enough to realize it.

✅ Your positioning is fine but not great and you know it doesn't really capture what you're best at - and as a result you know you're leaving cash on the table.

✅ You're the best in the industry but that guy who is better at marketing always nabs all the attention  - and all the sales.

 If any of that sounds familiar, you're in luck. 

Profit Tonic is here to find and fix what's ailing your time, energy and cash profit.

The Profit Tonic Process

Step 1: Onboarding Assessment

Profit Tonic starts with an Onboarding Assessment. It's designed to benchmark where your business is today and give us a headstart so your first call is as effective and efficient as possible.

Step 2: The Co-Creation

Once you complete the Onboarding Assessment I'll get busy prepping for your Profit Tonic calls. 

Over the course of 6 phone calls you and I will together:

✅ Beak your business back down to its core components

✅ Discover which of those are in alignment and which are not

✅ Decide how to get them all back into alignment

✅ Craft a priorities and implementation blueprint so you can get everything re-aligned, and then start implementing.

During this phase I show up as a consultant and strategist, diagnosing what isn't working and presenting options on how to fix it.

This means there are no templates involved - every business is unique and you have agency to choose what is best for you. My job is to identify and show you the choices available to you. Your choice is to choose, and once the choices are made we'll work together to create the plan to implement those choices.

Step 3: Reflection, Research + Homework

Over the course of our 6 calls we'll both have research and homework to complete between calls.

This homework will be a combination of reflection, research and actual activities and should take between 1-3 hours between each call. 

Step 4: The Blueprint Design

As we work through our calls we'll begin building your Growth Blueprint. This is the document that will capture the results of your Profit Tonic. It includes:

✅ An implementation plan prioritized into 4 buckets: 1) Immediate, Low Hanging Fruit; 2) Short-Term Growth; 3) Long-Term Growth and 4) Experimentation.

✅ A pricing plan and revenue forecast for your product mix

✅ Capacity and client flow planner, if needed

✅ Links to any and all relevant tools from my resource library, including email and campaign templates, swipe files, etc.

Step 5: You're Ready To Implement

Now that you have your Profit Tonic plan you're ready to implement - now. 

You're not on your own, though. We'll continue to collaborate for 60 days as you take your plan to the streets. You'll have daily questions to answer that'll build us a database of information, and you have access to a final 60 minute call that you can use anytime during the implementation period when questions come up.

Every business is different but the way we diagnose and fix a business plateau is the same.

When you go through Profit Tonic I'll apply my tools and frameworks to each of the critical drivers of your business growth so we can quickly identify (and fix) which are out of alignment. 

These drivers include:

✅ Your Business Growth Stage

✅ Your Market Maturity

✅ Your Competitive Positioning

✅ Your Product Mix

✅ Your Ideal Customer

✅ Your Marketing Mix

Once I've run your business through each of these drivers we'll identify which need to be addressed and in which order and priority, and your Growth Blueprint will focus on making sure you know exactly how to do just that.

Business Stage and Market Maturity Assessment

Your business is always doing 2 things, whether or not you're aware: 1) it is moving through 5 well-defined stages of business growth that every business moves through and 2) it is maturing and evolving, as is the market it operates in and the customers and clients you are selling to.

And when you're not aware of what stage of business growth you're in, or how mature your business is compared to the market and the customers you're marketing to, you are going to run into growth problems. Not because you're doing anything wrong, but because you're doing it in the wrong order or for the wrong people.

Which is why every Profit Tonic starts with a Business Stage and Market Maturity assessment, so we know exactly which stage of  growth you're in and how mature your business, your market and your target customers are. This assessment will act as a guiding force for us throughout the remainder of your Profit Tonic.

Competitive Positioning Review

Your brand exists within a competitive position whether you want it to or not. So while I firmly believe that there's room for everyone in a market (ie you don't have to take down your competition) I also believe that's true because when you understand your positioning, there will be room for everyone. The problems happen when you don't know what your positioning is.

During your Profit Tonic we'll explore your positioning. For some businesses a slight tweak in positioning changes everything. For others it's less important. That's the beauty of Profit Tonic - we'll explore it all so we know we've found what's getting the way of your growth.

Customer, Product + Marketing Mix Assessment

Once we know your Business Stage, your Market Maturity and your Competitive Positioning we can get busy exploring the public-facing aspects of your business: your customers, your product mix and your marketing strategy.

We'll review all 3 of these centers to see how they're successfully (or not) interacting with each other, and uncover anything that needs to be adjusted based on earlier discoveries around Business Stage, Market Maturity and Competitive Positioning.

The Customer, Product and Marketing Mix assessment is the heart of Profit Tonic - it's where the theory meets action, and where we start putting real plans in place.

Next Steps Diagnostic

Once we've completed your Customer, Product and Marketing Mix assessment we'll start pulling together your Blueprint, and that means understanding your next best steps. In the Next Steps Diagnostic we'll identify your priorities, goals and ideal outcomes to get you to your next stage of growth.

Profit Tonic Growth Blueprint

The final step. Now that we know your priorities, goals and ideal outcomes are, we'll create your Growth Blueprint. This is a comprehensive document that brings all of your strategy into one place and tells you exactly what to do and when to do it to bring that strategy to life.

Your Growth Blueprint will also include any templates, models or other resources you need to bring your plan to life.