80% of Your Business Results

Come From 20% of Your Effort.

Problem is, you have no idea which 20% is producing those results.

But imagine what your business would look like if you did...

I know you know what you're doing. You're best in class and produce best in class results for your clients. 

And you've worked hard, probably for years, to build your business to where it is today. 

I also know your dirty little secret: It's not nearly as profitable as you know it should be.

You're working too much and too hard  for the cash that's coming in. 

You're tired. You're over it. You should be there by now.

Yes. Yes you should.

And deep down you know you're too good at what you do to still be figuring this out.

But I'm also not surprised you haven't figured it out.

Because it's all too common and easy to do all the things by the books and still be spinning in circles. To assume that your lack of growth and profit is caused by some lack of hustle or lack of perfectly implementing a strategy. To think you drew the short straw, that what works for everyone else won't work for you.

It's easy to think that, to blame yourself, but it's not true.

Your growth problem has exactly nothing to do with a strategy, market, product, tactics, implementation, or you problem. 

It does, however, have everything to do with a sequencing problem.

You can do everything by the book, follow all the strategies and implement all the things and still get nowhere if you're implementing them in the wrong order.

Maybe one of these things sounds familiar?

-> You have a program that gets results, but you never seem to have enough warm leads come launch time - despite the ads and the opt-ins and all the things.

-> Your membership site hands out value like candy but no one's sticking around long enough to realize it.

-> Your positioning is fine but not great and you know it doesn't really capture what you're best at - and as a result you know you're leaving cash on the table.

-> You're the best in the industry but that guy who is better at marketing always nabs all the attention  - and all the sales.

-> You're making money on paper, but are constantly questioning what you're missing. Are you investing in the right things? The wrong things? Missing something obvious? Throwing all your time and money at something that seems to be working but maybe really isn't?

If any of that sounds familiar, you're in luck. 

Like your favorite green juice coming to the rescue of your what's ailing your physically

Profit Tonic is here to find and fix what's ailing your time, energy and cash profit.

How Does Profit Tonic Work?

Step 1: Onboarding Assessment

Profit Tonic starts with a customized Onboarding Assessment questionnaire sent to you within 2 days of signing up. It's designed to benchmark where your business is today and give us a headstart so your Interview + Brainstorm is as wildly effective and efficient as possible.

Step 2: The Interview + Brainstorm

Once you complete the Onboarding Assessment I'll get busy prepping for your Interview + Brainstorm. 

The Interview + Brainstorm is a 2 hour video call where we'll review the results of your Onboarding Assessment and dive into your business specifics.

The goal of the Interview + Brainstorm is to identify your best next move and start designing what you need to implement it.

We'll both leave Step 2 with homework that we'll collaborate on between calls.

Step 3: Reflection, Research + Homework

We'll take at least 48 hours between sessions to reflect, research and begin drafting your plan. We'll collaborate on the homework that came out of Session 1 and start filling in details that we'll finalize in Session 2.

Step 4: The Design

Once you complete your Step 2 Homework, at least 2 business days but not more than 10 business days, we'll be back on our 2nd 2 hour call: The Design.

The goal of The Design is to finalize what you need to implement your best next step. 

Step 5: You're Ready To Implement

Now that you have your Profit Tonic plan you're ready to implement - now. 

You're not on your own, though. We'll continue to collaborate for 30 days as you take your plan to the streets. You'll have daily questions to answer that'll build us a database of information, and we'll wrap up the 30 days with a final, 45 minute call.

During the final call we'll determine what's worked, what hasn't and give you your marching orders moving forward.