80% of Your Business Results
Come From 20% of Your Effort.
Problem is, you have no idea which 20% is producing those results.
But imagine what your business would look like if you did...
I know you know what you're doing. You're best in class and produce best in class results for your clients.
And you've worked hard, probably for years, to build your business to where it is today.
I also know your dirty little secret: It's not nearly as profitable as you know it should be.
You're working too much and too hard for the cash that's coming in.
You're tired. You're over it. You should be there by now.
Yes. Yes you should.
And deep down you know you're too good at what you do to still be figuring this out.
But I'm also not surprised you haven't figured it out.
Because it's all too common and easy to do all the things by the books and still be spinning in circles. To assume that your lack of growth and profit is caused by some lack of hustle or lack of perfectly implementing a strategy. To think you drew the short straw, that what works for everyone else won't work for you.
It's easy to think that, to blame yourself, but it's not true.
Your growth problem has exactly nothing to do with a strategy, market, product, tactics, implementation, or you problem.
It does, however, have everything to do with a sequencing problem.
You can do everything by the book, follow all the strategies and implement all the things and still get nowhere if you're implementing them in the wrong order.
Maybe one of these things sounds familiar?
-> You have a program that gets results, but you never seem to have enough warm leads come launch time - despite the ads and the opt-ins and all the things.
-> Your membership site hands out value like candy but no one's sticking around long enough to realize it.
-> Your positioning is fine but not great and you know it doesn't really capture what you're best at - and as a result you know you're leaving cash on the table.
-> You're the best in the industry but that guy who is better at marketing always nabs all the attention - and all the sales.
-> You're making money on paper, but are constantly questioning what you're missing. Are you investing in the right things? The wrong things? Missing something obvious? Throwing all your time and money at something that seems to be working but maybe really isn't?
If any of that sounds familiar, you're in luck.
Like your favorite green juice coming to the rescue of your what's ailing your physically
Profit Tonic is here to find and fix what's ailing your time, energy and cash profit.
And do it in just 2 weeks start to finish so you can get on with being great.
PROFIT TONIC WILL SHOW YOU EXACTLY WHAT TO DO TO HIT YOUR GROWTH GOALS BY TELLING YOU:
What stage of growth your business is in.
There are 5 stages of growth a small business goes through on the way to scale. They are well-defined but no one talks about them because they're much less sexy than the latest sure fire strategy that's not sure fire at all.
In order to grow you must go through each stage with intention. You don't get to collect $200 and you don't get to pass go until you've mastered the lessons that define each stage.
Problem is, very few small business owners know these stages exist, and even fewer intentionally follow them. The result? Roller coaster rides of unpredictable growth and profit.
Profit Tonic flips the script on that - I will identify what stage you're actually operating in right now, what stage the actions you've been taking are in, re-align you to the correct actions for the correct stage, and reset your short-term and long-term goals accordingly.
What segments, products and niches are performing for you - and which aren't.
You've heard it before - the best small business strategy is to sell one thing to one person.
I agree with that, and I also think it's really, really hard - if not impossible - to do that out of the gate with a new business. You have to experiment to see what works and what doesn't.
But there comes a time when it's time to stop all the experimenting so you can start focusing on growth - and that time is now.
Profit Tonic will tell you what customer segments and niches, and what products, are working for you, and what isn't, so you know exactly where to focus your growth plans - and where to let things go.
Where your largest opportunities are right now.
Growth takes balance. Yes you want to focus on the long-term - but you also need to take care of the short term.
Profit Tonic will identify the biggest opportunities right in front of your nose so you can take advantage of those while you build for the long term.
Where you're wasting your time, money and energy.
Marketing.
Sales.
Content.
Team Development.
Product Development.
There are just a few priorities on your plate all the time. Profit Tonic will identify where your time, money and energy is best spent, and where you can safely outsource or automate.
What to focus on, and when.
There's an inconvenient truth business gurus would rather you not know: Growing your business is as simple as knowing what to do and when. It's a sequencing problem, not a strategy problem.
There's also a reason all those fancy strategies and next great thing tactics are so popular: while it's as simple as knowing what to do and when, it's far from easy.
That's where Profit Tonic works its magic. It outlines for you the exact sequence of what you need to do and when to achieve your growth goals - and that kind of clarity leaves shiny objects and tempting squirrels in the dust.
In other words, Profit Tonic finds your 20% so it can become your 100%.
How Does Profit Tonic Work?
You choose how you want to take your Profit Tonic: Done For You or Done With You.
Each covers the same information, gets to the same deliverables, creates the same results and has answers in your hands in 2 weeks start to finish so you can get on with making the impact you're meant to make in this world (while making the profit you're meant to make).
Only difference is how involved you want to be in seeing how the sausage is made.
DONE FOR YOU
DONE WITH YOU
Step 1: Onboarding Assessment
Profit Tonic starts with a customized Onboarding Assessment questionnaire sent to you when you register. It's designed to benchmark where your business is today and give us a headstart so your Interview + Brainstorm is as wildly effective and efficient as possible.
Step 1: Onboarding Assessment
Profit Tonic starts with a customized Onboarding Assessment questionnaire sent to you when you register. It's designed to benchmark where your business is today and give us a headstart so your Interview + Brainstorm is as wildly effective and efficient as possible.
Step 2: The Interview + Brainstorm
Once you complete the Onboarding Assessment I'll get busy prepping for your Interview + Brainstorm.
The Interview + Brainstorm is a 2 hour video call where we'll review the results of your Onboarding Assessment and dive into your business specifics.
The goal of the Done For You Interview + Brainstorm is to make sure I have all the information I need to design your Profit Tonic.
Step 2: The Interview + Brainstorm
Once you complete the Onboarding Assessment I'll get busy prepping for your Interview + Brainstorm.
The Interview + Brainstorm is our first 2 hour video call. We'll review the results of your Onboarding Assessment, dive into your business specifics, and I'll introduce you to some of the theory and frameworks we'll use to finalize your Profit Tonic plan.
The goal of the Done With You Interview + Brainstorm is to get all the cards on the table - you, the specifics of your business and me, the theory and frameworks we'll use to piece it back together - and begin putting some *very rough* ideas together so we both have a general concept and framework to reflect on before coming back to finalize the plan.
Step 3: Profit Tonic Design
After the Interview + Brainstorm I'll head back to my studio where I'll design your Profit Tonic plan.
Your Profit Tonic plan will be fully customized for your goals and your business so you know exactly what to do and when.
Step 3: Reflection, Research + Drafting
We'll take at least 48 hours between sessions to reflect, research and begin drafting your plan. During this time your homework will be heavy on the reflection side and mine will be heavy on the research and drafting side.
Done With You Profit Tonic is intentionally designed with this pause to avoid the dreaded boomerang - making too many plans too quickly that leave you sitting upright in bed panicking over whether any of it will work. When we insert 48 hours into the process, the boomerang'ing disappears and we're able to plan and shift quickly but confidently - just the way I like it.
Step 4: Profit Tonic Delivery
Your Profit Tonic Report will be delivered electronically as a digital set of documents I'll review with you in a 60 minute phone call.
The Profit Tonic Report will be in your hands the morning of your call, and during the call I'll review the report step-by-step.
You'll leave the final call understanding both the theory and strategy behind the plan, and exactly what you need to do and when in order to put the plan into action.
Step 4: Profit Tonic Co-Design
Our 2nd 2 hour video call will be laser-focused on creating your Profit Tonic plan.
We'll take the information gathered in the Onboarding Assessment, the brainstorms from Call 1, my Research and Drafts and your Reflections, and craft them into a strategy and plan so you know exactly what you need to do and when (and why you're doing it) in order to put the plan in action and get back to the growth and profit you deserve.
You will leave this call with the same digital set of documents delivered in the Done For Your plan - you'll just have had a more active hand in creating them.
Step 5: You're Ready To Implement
Now that you have your Profit Tonic plan you're ready to implement - now.
But don't worry - that doesn't mean you're on your own. You'll have full access to me for 30 days following the delivery of your Profit Tonic plan so you and your team can reach out when you run into questions.
Step 5: You're Ready To Implement
Now that you have your Profit Tonic plan you're ready to implement - now.
But don't worry - that doesn't mean you're on your own. You'll have full access to me for 30 days following the delivery of your Profit Tonic plan so you and your team can reach out when you run into questions.
(Don't worry - you'll be able to choose your Done With You or Done For You preference at checkout.)
PROFIT TONIC INCLUDES:
Growth Stage Evaluation + Identification
Segment + Product Profitability Health Check
Lead Generation / Product Fit Evaluation
80 / 20 Focus Report
Get On It Now Immediate Opportunities Report
Get It Done Action Plan
Profit Tonic investment is $2500
Not sure if you're the right fit for Profit Tonic? Schedule a chat with Michelle and find out!
Real Results
Susan Boles
Katey Schultz
My Monthly Mentorship, which had previously topped out at 8 wrtiers at $19,200 revenue, is not sold out at 20 writers and $60,000 revenue.
Kate Anthony
I trust her implicitly, and so should you.
Michelle Warner is a GEM. In a sea of online business coaches, Michelle stands out as someone with vast knowledge of not just online business, but business itself.
Armed with an MBA, Michelle provides expert market analysis, research into current trends in your field, and a business plan to help you grow your business that is unique to your industry and expertise.
There is no cookie-cutter methodology here.
If you’ve tried all the “proven” 6-figure coaches and their techniques don’t seem to work for you, there’s a reason for that.
Most business coaches out there understand online business, but Michelle makes it her business to understand your business, and provides you a customized roadmap based on her complex analysis of your industry, along with your personal goals.
I can’t say enough about working with Michelle. She gave me ideas I’d never considered, and told me why the things I’d been trying weren’t working.