80% of Your Business Results

Come From 20% of Your Effort.

Problem is, you have no idea which 20% is producing those results.

But imagine what your business would look like if you did...

I know you know what you're doing. You're best in class and produce best in class results for your clients. 

And you've worked hard, probably for years, to build your business to where it is today. 

I also know your dirty little secret: It's not nearly as profitable as you know it should be.

You're working too much and too hard  for the cash that's coming in. 

You're tired. You're over it. You should be there by now.

And deep down you know you're too good at what you do to still be wasting time figuring out how to make it work.

But I'm also not surprised you haven't figured it out.

And that's because your growth problem is not directly tied to something you're doing wrong.

You're not screwing up an obvious  strategy, market or product thing.

You're past that point.

But being past that point means it's a lot harder to find the nuance, and that is where your challenge lies.

Because It's not that you have the wrong product mix.

It's deeper than that.

It's that your product mix may no longer match your customers.

Or that your positioning has outgrown your list.

Or that your marketing has matured and your customers haven't.

Or it might mean that you're doing all the right things but in the wrong order.

Which is all a long way of saying that you can do everything by the book, follow all the strategies and implement all the things and still get nowhere if you're implementing them in the wrong order or combination.

And it's nearly impossible to see that and figure that out for yourself.

(ever hear of the cobbler's kids having no shoes?)

Maybe one of these things sounds familiar? Because this is how it plays out in real life:

-> You have a program that gets results, but you never seem to have enough warm leads come launch time - despite the ads and the opt-ins and all the things.

-> Your membership site hands out value like candy but no one's sticking around long enough to realize it.

-> Your positioning is fine but not great and you know it doesn't really capture what you're best at - and as a result you know you're leaving cash on the table.

-> You're the best in the industry but that guy who is better at marketing always nabs all the attention  - and all the sales.

-> You're making money on paper, but are constantly questioning what you're missing. Are you investing in the right things? The wrong things? Missing something obvious? Throwing all your time and money at something that seems to be working but maybe really isn't?

If any of that sounds familiar, you're in luck. 

Profit Tonic is here to find and fix what's ailing your time, energy and cash profit.

The Profit Tonic Process

Step 1: Onboarding Assessment

Profit Tonic starts with a customized Onboarding Assessment questionnaire sent to you within 2 days of signing up. It's designed to benchmark where your business is today and give us a headstart so your Interview + Brainstorm is as wildly effective and efficient as possible.

Step 2: The Interview + Brainstorm

Once you complete the Onboarding Assessment I'll get busy prepping for your Interview + Brainstorm. 

The Interview + Brainstorm is a 2 hour call where we'll review the results of your Onboarding Assessment and dive into your business specifics.

The goal of the Interview + Brainstorm is to identify what's out of alignment in your business and start to understand how to fix it.

We'll both leave Step 2 with homework that we'll collaborate on between calls.

Step 3: Reflection, Research + Homework

We'll take 10 days between sessions to reflect, research and begin drafting your plan. We'll collaborate on the homework that came out of Session 1 and start filling in details that we'll finalize in Session 2.

Step 4: The Design

The Design call is another 2 hour call where we take everything we've learned in Steps 1-3 and begin finalizing your plan.

During the Design call we'll create your Growth Blueprint, a comprehensive document that lays out a 6-12 month roadmap to get your business back in alignment and growing.

Step 5: You're Ready To Implement

Now that you have your Profit Tonic plan you're ready to implement - now. 

You're not on your own, though. We'll continue to collaborate for 30 days as you take your plan to the streets. You'll have daily questions to answer that'll build us a database of information, and we'll wrap up the 30 days with a final, 60 minute call.

During the final call we'll determine what's worked, what hasn't and give you your marching orders moving forward.

Every business is different but the way we diagnose and fix a business plateau is the same.

When you go through Profit Tonic I'll apply my tools and frameworks to each of the critical drivers of your business growth so we can quickly identify (and fix) which are out of alignment. 

These drivers include:

->. Your Business Growth Stage

-> Your Market Maturity

-> Your Competitive Positioning

-> Your Product Mix

-> Your Ideal Customer

-> Your Marketing Mix

Once I've run your business through each of these drivers we'll identify which need to be addressed and in which order and priority, and your Growth Blueprint will focus on making sure you know exactly how to do just that.

Business Stage and Market Maturity Assessment

Your business is always doing 2 things, whether or not you're aware: 1) it is moving through 5 well-defined stages of business growth that every business moves through and 2) it is maturing and evolving, as is the market it operates in and the customers and clients you are selling to.

And when you're not aware of what stage of business growth you're in, or how mature your business is compared to the market and the customers you're marketing to, you are going to run into growth problems. Not because you're doing anything wrong, but because you're doing it in the wrong order or for the wrong people.

Which is why every Profit Tonic starts with a Business Stage and Market Maturity assessment, so we know exactly which stage of  growth you're in and how mature your business, your market and your target customers are. From the, the rest starts to fall into place.

Competitive Positioning Review

 Your brand exists within a competitive position whether you want it to or not. So while I firmly believe that there's room for everyone in a market (ie you don't have to take down your competition) I also believe that's true because when you understand your positioning, there will be room for everyone. The problems happen when you don't know what your positioning is.

During the Brainstorm call we'll explore your positioning. For some businesses a slight tweak in positioning changes everything. For others it's less important. That's the beauty of Profit Tonic - we'll explore it all so we know we've found what's getting the way of your growth.

Customer, Product + Marketing Mix Assessment

Once we know your Business Stage, your Market Maturity and your Competitive Positioning we can get busy exploring the public-facing aspects of your business: your customers, your product mix and your marketing strategy.

We'll review all 3 of these centers to see how they're successfully (or not) interacting with each other, and uncover anything that needs to be adjusted based on earlier discoveries around Business Stage, Market Maturity and Competitive Positioning.

The Customer, Product and Marketing Mix assessment is the heart of Profit Tonic - it's where the theory meets action, and where we start putting real plans in place.

Next Steps Diagnostic

Once we've completed your Customer, Product and Marketing Mix assessment we'll start pulling together your Blueprint, and that means understanding your next best steps. In the Next Steps Diagnostic we'll identify your priorities, goals and ideal outcomes for the next 6-12 months.

Profit Tonic Growth Blueprint

The final step. Now that we know your priorities, goals and ideal outcomes are, I'll create your Growth Blueprint. This is a comprehensive document that brings all of your strategy into one place and tells you exactly what to do and when to do it to bring that strategy to life.

Your Growth Blueprint will also include any templates, models or other resources you need to bring your plan to life.