If your business isn't performing the way you want it to, we need to fix that.
We've all been there before:
🤞🏼 The campaign you thought was a sure bet flops
🤞🏼 You're selling and delivering, but have zero capacity, zero energy and zero joy.
🤞🏼 The referrals you assumed would roll in, do not.
🤞🏼 What was once reliable now fluctuates with the wind.
🤞🏼 Sales are declining, and while you have some ideas, you can't put a definitive finger on why.
🤞🏼 You are very sure it's not supposed to be like this.
It's in moments like these - those disorienting moments when up is down and north is south - that you need a map to ground you back to:
1️⃣ What is true
2️⃣ Where you are
3️⃣ What your options are
4️⃣ Choosing the best options for your specific place and time
5️⃣ Putting those choices into action
Unfortunately, I rarely see business owners ground themselves like this.
Instead, when things aren't working as you want them to in your business, I'm guessing you start considering a bunch of things that feel like obvious options:
🤞🏼 Adding something new to your marketing strategy
🤞🏼 Releasing a new product or service (maybe something "cheaper" that's "an easier sell")
🤞🏼 Tweaking who you market to
And while those are all understandable reactions, they're the equivalent of showing up at the airport, bags packed, and throwing a dart at the departure board to decide where you're going.
Maybe it'll work, maybe it won't.
Maybe you end up in Maui, chips and guac in hand sporting the new suit and sun hat you'd packed.
Or maybe you end up in Norway in January, with only a swimsuit and sun hat to your name.
How about instead:
You ground yourself back to where you are now, where you want to go next, and the options available to you to get you from here to there.
In business your map is a visual representation of the layers and connections between the Big 3 of the public-facing (ie sales-generating) side of your business:
1️⃣ Your customer niche
2️⃣ Your product and services mix
3️⃣ Your marketing and sales strategy
It's that simple.
Keeping your business moving forward is nothing more than a game of knowing where you are in time and space so you can adjust one or all of the Big 3.
Simple. But not easy.
Not easy because when things aren't working the way you expect them to, it's not because you're doing something obviously wrong.
It's because the map has gotten jumbled up, causing you to not know up from down, and when you don't know up from down you're left throwing darts hoping one will land and magically reorient you.
Spoiler alert: it will not.
What you need to do instead is take a breath, grab your map and reorient yourself.
1️⃣ Where are you now?
2️⃣ Where do you want to go?
3️⃣ What is the next best step, based on where you are currently, to get there?
WELCOME TO MAP YOUR MODEL.
Map Your Model is a 2-day, 4-session intensive workshop designed to:
1️⃣ Help you discover exactly what's off course that's causing your business to not behave the way you want it to.
2️⃣ Orient you to the options available to you to get back on course.
3️⃣ Help you choose which of those available options are best for you based on a combination of your preferences and the current state and stage of your business.
4️⃣ Chart a new, corrective course to get you and your business back on your intended journey.
Hi I'm Michelle.
I design tiny companies that last.
I have an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, which means I know how to focus on what actually matters.
And knowing what actually matters is how I help my clients achieve results that are sustainable and scalable in the long term while also staying resilient and adaptable in the short term.
In other words: More progress, less shiny object chasing.
It’s the way I grew my first business in the social impact tech sector, and it’s what I've used to help 300+ CEO's create businesses that work for the important stuff: profit, energy, passion + time.
Meet Joanna Lovering
"I brought in the same amount of money in 1/3 the time."
Michelle completely changed the course of my business. I knew I had to make a pivot but I had no idea how… thank god I found Michelle because in just 1 session we were able to come up with a complete plan and timeline… I am shocked at how much we got done in those sessions."
-Joanna Lovering, Executive Presence Coach
Map Your Model Will Cover:
Session 1: You Are Here
Before we make plans for your future, we have to know where you are now.
In the first module and session of Map Your Model we will assess the current state of your business to understand where you are now.
That might sound simple, but this is place I start with all of my private clients, and all of them have been surprised by what they've found.
There is tremendous power in having clarity over exactly where you are right now.
Session 2: Course Check
Once we understand where you are, we can start having fun determining where you want to do and, more importantly, what's currently standing in your way of getting there.
In the second module and session of Map Your Model we'll take a look at what's gotten off course (out of alignment) so you have the knowledge you need to decide how you want to course correct.
Session 3: Course Correction
Every business is different, and every business will take a different course.
In the third module and session of Map Your Model we'll take a look back at what's gotten off course in your business, and identify your options to course correct.
Then, you'll decide which of those options you'd like to pursue because this is not a process of me telling you what to do - this is a process of me showing you your options, and you deciding which road to take.
Session 4: Map Your Model
Once you've chosen your course correction, we'll get busy in the fourth and final module and session of Map Your Model in putting your plans to paper.
You will outline exactly what you are going to do, and when, in order to get back on track to your goals. Those decisions will be guided by me as I help you understand the importance not only of the strategies and courses you're choosing - but also the sequence in which you choose to put those strategies to work.
By the end of this session you will have your Map your Model Blueprint complete and ready to implement.
Implementation: Start Your Journey
You're ready to go! By the end of the four Map Your Model sessions you will know exactly what you need to do, and in what order, to get back on track.
And in case you have a few extra questions, I'll hold a pop in office hours one week after the Map Your Model wraps so you can get any implementation questions answered.
The next Map Your Model dates will be announced soon!
Click on the button below to jump on the waitlist and be the first to know.
Not sure if Map Your Model is right for you?
Here's Exactly What's Included
Two Days of Intensive Bootcamp Content
Map Your Model takes place over 2 days.
We will have 2, 90 minute sessions each day, one in the morning and one in the afternoon (central US time). Each session will be followed by 30 minutes of optional office hours.
All session will take place over Zoom and will be recorded for your future reference.
Map Your Model Blueprint
On the last day you will leave with a Map Your Model Blueprint, which is the custom blueprint you will build over the course of the workshop to meet your specific goals.
The Blueprint will make clear what your goals are for the next 6-12 months, and the specific action steps you will take - in priority order - to reach those goals.
Map Your Model Workbook
During the Bootcamp you'll have a workbook to guide you through our discussions, use as a central place to take notes and begin the brainstorming process for your Blueprint.
The workbook won't be where your final plans land - those will be captured in the Blueprint - but if you're a person who likes to follow along with a workbook, I have you covered.
All Questions Answered
I'm with you hand in hand as we work through the Bootcamp and will be answering all questions in 1 of 3 ways:
1. There will always be time during the sessions for q&a
2. I will hold 30 minute q&a sessions after each of the 4 bootcamp sessions, so if you have an immediate question, I'll have an answer.
3. One week after we wrap up, on May 5th, I'll hold a bonus, 60 minute q&a to cover any questions that come up as you begin to implement.
No one is left behind in my bootcamps.
Workshop Portal for Lifetime Access to Content
When you join the Bootcamp you'll receive access to the Bootcamp portal where all the Bootcamp materials and recordings will reside. You will have access to this portal for 1 full year, and in that time you'll be able to download anything from the portal to your local drive, so you have lifetime access to all the material.
But Wait! That's Not All!
(I love getting to say that)
Map Your Model also includes these bonuses:
BONUS: Implementation Office Hours
I'm not going to leave you hanging after the Bootcamp with no support. One week after we wrap up I'm holding a 60 minute drop in office hours on Zoom so you can ask any questions that have come up as you move into implementation mode.
Can't make it? No problem, you'll be able to submit your questions ahead of time and I'll address them in the recording.
BONUS: Resource Library Access
You'll have access to a curated resource library full of email templates, campaign templates and planning documents that will walk you through how to implement the different action steps you'll identify in your Map Your Model Blueprint.
Jump on the waitlist and you'll be the first to know when new dates are announced.
Michelle is the best money I’ve ever spent in my business.
Like many entrepreneurs, when I started my business, I created signature offerings that felt like “the right way” to deliver them. As I entered the 4th year of my business, after much success, I realized the way I was coaching my clients was draining me. It was draining my time, energy, and some days—my enthusiasm for the work. Enter: Michelle Warner.
I’m not sure I’ll ever find the words to properly express just how much she’s done for me and my business. She helped me see that my value wasn’t determined by the number of Zoom calls on my calendar, and that ultimately, my clients would thrive in a more deliberate framework for our conversations. That meant that my proven book framework I’ve cultivated over time, was met with a communication and execution framework that allowed me to bring on more clients, and service my existing folks at a much higher level. It’s a win, win, win.
She gave me time freedom—and not just in a trendy, marketing way—in a real way where I have breathing room in my schedule for business development, strategy and art projects with my son. I have confidence to do what I do best in a streamlined way that allows me to bring on more high-impact clients, all while having the time to actually network and build new relationships in my industry.
-Richelle Fredson, Book Publishing Coach + host of the Bound + Determined Podcast