BYRF In A Day Special Intensive
Stop Following a Playbook That Wasn't Written for You
Join me on December 9th to see the complete picture of how Awareness, Engagement, and Sales work together in a relationship funnel.
Not as separate tactics you cobble together, but as a cohesive system where each piece amplifies the others.
Hi I'm Michelle.
I design tiny companies that last.
I have an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, which means I know how to focus on what actually matters.
And knowing what actually matters is how I help my clients achieve results that are sustainable and scalable in the long term while also staying resilient and adaptable in the short term.
In other words: More progress, less shiny object chasing.
It’s the way I grew my first business in the social impact tech sector, and it’s what I've used to help 300+ CEO's create businesses that work for the important stuff: profit, energy, passion + time.
Build Your Relationship Funnel
Jump on the waitlist to hear about our next cohort!
Session times each day: 11 am-1 pm and 2:30 pm -4:30 pm eastern
CLICK THE BUTTON BELOW TO JOIN THE WAITLIST
Not sure if Build Your Relationship Funnel is right for you?
Send Michelle a message and she'll help you decide.
Here's Exactly What's Included
New Expanded! Three Days of Intensive Bootcamp Content
Build Your Relationship Funnel takes place over 3 days.
We will have 2, 90 minute sessions each day, one in the morning and one in the afternoon (central US time). Each session will be followed by 30 minutes of optional office hours.
All session will take place over Zoom and will be recorded for your future reference.
Relationship Funnel Blueprint
After your last session you will leave with a Relationship Funnel blueprint, which is the custom relationship funnel you will build over the course of the workshop to meet your specific goals.
The Blueprint will make clear what your strategies are for each stage of your relationship funnel - Awareness, Engagement and Sales - and the specific action steps you will take - in priority order - to make those a reality.
Build Your Relationship Funnel Workbook
During the Bootcamp you'll have a workbook to guide you through our discussions, use as a central place to take notes and begin the brainstorming process for your Blueprint.
The workbook won't be where your final plans land - those will be captured in the Blueprint - but if you're a person who likes to follow along with a workbook, I have you covered.
All Questions Answered
I'm with you hand in hand as we work through the Bootcamp and will be answering all questions in 1 of 3 ways:
1. There will always be time during the sessions for q&a
2. I will hold 30 minute q&a sessions after each of the 6 bootcamp sessions, so if you have an immediate question, I'll have an answer.
3. One week after we wrap up I'll hold a bonus, 60 minute q&a to cover any questions that come up as you begin to implement.
No one is left behind in my bootcamps.
Workshop Portal for Lifetime Access to Content
When you join the Bootcamp you'll receive access to the Bootcamp portal where all the Bootcamp materials and recordings will reside. You will have access to this portal for 1 full year, and in that time you'll be able to download anything from the portal to your local drive, so you have lifetime access to all the material.
BONUS: Implementation Office Hours
($1000 value)
I'm not going to leave you hanging after the Bootcamp with no support. One week after we wrap up I'm holding a 60 minute drop in office hours on Zoom so you can ask any questions that have come up as you move into implementation mode.
Can't make it? No problem, you'll be able to submit your questions ahead of time and I'll address them in the recording.
BONUS: Resource Library Access
You'll have access to a curated resource library full of email templates, campaign templates and planning documents that will walk you through how to implement the different action steps you'll identify in your Build Your Relationship Funnel.
Questions? I have Answers.
What time are the sessions each day?
I already have Networking That Pays. Do I need this too?
What types of businesses are a fit for Build Your Relationship Funnnel?
Will there be Q&A time?
Will Build Your Relationship Funnel teach me a specific strategy to implement?
What if I need more support?
How much time do I need to set aside for homework?
How long will I have access to the recordings and bootcamp material?
How will the days be structured?
How long will it take me to get results?
Build Your Relationship Funnel
Jump on the waitlist to hear about our next cohort!
Session times each day: 11 am-1 pm and 2:30 pm -4:30 pm eastern
CLICK BELOW TO JUMP ON THE WAITLIST
You're Out There Doing All The Things...
You know you should be networking. You understand podcasts and LinkedIn can be powerful. You get that engagement matters. But here's where it all falls apart:
✅ You're creating a LinkedIn post here, having a networking coffee there, sending some email when you remember
✅ You're implementing all the tactics you've heard about, but it looks like random acts of marketing instead of a system
✅ You haven't seen how all the pieces fit together — Awareness, Engagement, and Sales as one cohesive funnel
✅ You're busy every day with marketing activities, but wondering why it's not working the way you thought it would
AND YET
You're Missing How All the Pieces Fit Together
You're trying to implement everything you've heard. You're doing the work. But it's not coming together the way it should.
You haven't seen the full system that makes relationship marketing actually work.
You're treating Awareness, Engagement, and Sales as separate tactics to cobble together. Not as a cohesive funnel where each piece amplifies the others. And that's exactly why your marketing feels fragmented and your results feel inconsistent.
Here's the Truth
As a service provider, all you need is 10 perfect-fit clients who are ready to say yes.
You don't need more leads. You need better ones.
You don't need to go viral. You need to create trust — fast — with the exact right people.
And then you need to understand how to turn that trust into a sale.
To do that, you need to understand how all the pieces of relationship marketing fit together.
That's Why I'm Doing This 1-Day Intensive
I want you to see — all at once, in one focused day — how Awareness, Engagement, and Sales work together in a relationship funnel. Not as separate tactics you cobble together. Not as random acts of visibility. But as a cohesive system where each piece amplifies the others.
Two Fundamentally Different Approaches
Traffic Marketing
- High volume, massive reach
- Low-cost products ($10-$200)
- Low conversion rates (1-3%)
- Automated, scalable systems
- Perfect for: Amazon, SaaS, e-commerce, books
Relationship Marketing
- Low volume, targeted reach
- High-ticket offers ($3k-$50k+)
- High conversion rates (20-50%)
- Personal, relationship-driven
- Perfect for: Coaches, consultants, service providers, agencies
If you're selling high-ticket services but using traffic tactics, you need to stop. Right now. Build Your Relationship Funnel will show you the way forward.
Why Most Marketing Training Gets It Wrong
(And Why BYRF Is Different)
You've invested in marketing courses before. Maybe several. You've tried to implement what they taught. But here's the uncomfortable truth...
Most marketing training teaches you traffic tactics designed for selling $50 products to thousands of strangers. Not $5,000+ services to quality clients.
The Fatal Flaw in Traditional Marketing Training
They assume you need massive reach first: Build thousands of followers, grow a huge email list, create endless content — and THEN maybe you can make sales.
They teach one-size-fits-all templates: Here's the funnel that worked for us (selling a $97 course to 10,000 people). Just copy it! Except... you're selling $10k consulting packages to 3 clients at a time.
They focus on automation over relationship: Set it and forget it! Scale while you sleep! But your best clients don't buy from automated sequences — they buy because they trust YOU.
They leave you to figure it out alone: Watch these 47 videos, download these templates, and good luck! No live support, no customization, no feedback on whether you're even on the right track.
What Makes Build Your Relationship Funnel Different
Built for YOUR Business Model
Specifically designed for high-ticket, relationship-driven sales. Not adapted from product sales tactics, but built from the ground up for how you actually sell.
Customized Live, With You
Not pre-recorded videos you watch alone. We build YOUR actual blueprint together, live, with real-time feedback and guidance every step of the way.
Implementation-Focused
Templates, examples, email scripts, and campaign frameworks you can copy and customize. Plus ongoing Q&A so you're never stuck figuring it out alone.
Proven with Real Businesses
Tested and refined with 300+ CEOs across diverse industries. These aren't theoretical concepts — they're battle-tested strategies that work in the real world.
Fast, Tangible Results
Participants book podcast interviews, speaking opportunities, and client conversations within days or weeks — not months of waiting for an email list to grow.
Quality Over Quantity
You don't need thousands of followers. You need the RIGHT 10-50 people who are ready to invest in what you offer. We show you exactly how to find and convert them.
This isn't another marketing course teaching you tactics that don't fit your business. This is a complete system redesign — built specifically for how you actually sell.
The Difference Is Clear
❌ Other Marketing Courses
- → One-size-fits-all templates
- → Pre-recorded videos only
- → Traffic tactics for product sales
- → "Build huge audience first"
- → Figure out implementation alone
- → Generic advice for everyone
- → Results "eventually"
✓ Build Your Relationship Funnel
- → Custom blueprint for YOUR business
- → 2 intensive live sessions + Q&A support
- → Relationship strategies for high-ticket
- → "Find the RIGHT 10-50 people"
- → Templates + guided implementation
- → Strategies for your specific model
- → Results within days/weeks
In This One Day Together, We're Going To:
Get Crystal Clear on Where You Are
Understand where you lie on the relationship marketing continuum, and what that means for the marketing strategies you should actually be using for your business.
Master the Awareness Stage
Break down the all-important Awareness stage so you know exactly what it takes to meet people powerfully. We're about impact here, not being generally useful.
Build a Real Engagement System
Understand what a real Engagement system looks like so you move your leads forward after Awareness instead of overwhelming them or losing momentum.
Navigate the Sale with Confidence
Understand that closing the sale — if you've done Awareness and Engagement correctly — is about navigating logistics, not continuing to prove your value (because you'll have already done that).
See How It All Works Together
Most importantly, you'll leave understanding how all of the pieces work together so you can enter 2026 knowing exactly what you need to do to improve your marketing numbers.
End Random Acts of Marketing
If you're tired of random acts of marketing and ready to build a system that actually works for your business, this intensive will give you the complete picture you've been missing.
The Complete 1-Day Curriculum
I'll handle the heavy lifting for you. All you need to do is show up for one intensive day and follow along as we build your custom relationship funnel together.
Session 1 (Morning): Relationship Marketing Fundamentals & Your Awareness Strategy
We'll start by establishing the foundation — what relationship marketing actually is (and isn't), how you can scale while using it, and why it's perfect for high-ticket service businesses. Then we'll dive straight into designing your Awareness strategy: how your ideal clients discover you exist, including trust transfer, borrowing audiences, and strategic networking that leads to sales.
Session 2 (Afternoon): Your Engagement & Sales Strategy + Complete Blueprint
In this power-packed afternoon session, we'll cover both Engagement (how your leads grow to like and trust you) and Sales (how to transition relationships into client conversations naturally). You'll design strategies for both stages, stress test your entire funnel, and leave with your complete Relationship Funnel Blueprint showing exactly what to do first, second, and third.
Everything Included in Your Bootcamp
📚 2 Intensive Bootcamp Sessions
Two power-packed 90-minute sessions in one day, live on Zoom. Learn the fundamentals, design strategies for all three funnel stages, and build your complete blueprint with expert guidance every step of the way.
🎯 Your Custom Relationship Funnel Blueprint
The crown jewel of the bootcamp. You'll leave with a complete, personalized roadmap showing your strategies for Awareness, Engagement, and Sales — plus a prioritized list of exactly which action steps to tackle first. No guesswork. No analysis paralysis.
📖 Guided Bootcamp Workbook
Your companion for every session. Follow along, take notes, brainstorm ideas, and start building your blueprint in real-time. Everything organized in one place so you can reference it anytime.
💬 Unlimited Q&A Support
($1000+ VALUE)
Get your questions answered three ways: during live sessions, in 30-minute Q&A sessions after each bootcamp, and at a special 60-minute implementation office hours one week after we finish.
📚 Implementation Resource Library
Access a curated library of email templates, campaign frameworks, and planning documents that walk you through implementing each action step you identify. Simply copy, customize, and launch — no starting from scratch.
🎥 Lifetime Recording Access
Every session professionally recorded for your reference. Revisit the training whenever you need a refresh, want to go deeper on a specific strategy, or need to reference an example. Yours to keep forever.
This Bootcamp Is Perfect For:
- Coaches who are tired of chasing leads that never convert into paying clients
- Consultants ready to stop playing the volume game and attract higher-quality opportunities
- Service providers who know their work is valuable but struggle to communicate it effectively
- Agency owners who want to attract better-fit clients without the constant hustle and burnout
- Course creators with high-ticket programs who need a better path to enrollment
- Anyone exhausted from creating endless content that doesn't actually lead to sales
Frequently Asked Questions
My Gift to Help You Set Up for a Successful 2026
Getting the details right matters more now than it ever has in our industry — things are more crowded around here than ever.
And to get the details right, I can't just tell you about all the pieces separately. I want to make sure you understand how they work together. That's why I'm offering this special 1-day intensive.
Meet Your Guide: Michelle
I design tiny companies that last.
With an MBA from one of the world's top business schools and over 15 years of experience growing small businesses, I've learned what actually matters when building a sustainable company — and what's just noise.
I grew my first business in the social impact tech sector using relationship marketing principles, and since then I've helped 300+ CEOs create businesses that work for what really matters: profit, energy, passion, and time.
My approach is simple: more progress, less shiny object chasing. I believe relationship marketing isn't just for when you're starting out — it's a powerful, scalable strategy that helps you grow sustainably without burning out or compromising your values.
In Build Your Relationship Funnel, I'll show you exactly how to stop training for a marathon by running sprints, and start building a marketing system that actually aligns with how you sell and who you serve.
A Special End-of-Year Gift
I'm condensing my 3-day Build Your Relationship Funnel Bootcamp (normally $1500) into this special 1-day intensive. And instead of the normal price tag, I'm opening the doors to everyone who wants to join for only $97.
- 2 intensive 90-minute bootcamp sessions
- Your custom Relationship Funnel Blueprint
- Guided workbook and templates
- Unlimited Q&A support (3 ways)
- Implementation resource library
- Lifetime access to all recordings
- Bonus office hours session
Ready to See the Complete Picture?
If you believe in relationship marketing but haven't had a chance to dig in and understand how and why it works — if you're tired of random acts of marketing and ready to build a system that actually works for your business — join us on December 9th.
This isn't a timed gimmicky thing — there's room for everyone and the cart isn't going to disappear if you don't buy within the first 2 minutes. But I do hope you'll consider joining us for this unique experience.
Enroll Now for $97Not sure if this is right for you? Send Michelle a message and she'll help you decide.