BYRF In A Day Special Intensive
Stop Following a Playbook That Wasn't Written for You
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Join me on December 9th for a special offering designed to help you see the complete picture of how Awareness, Engagement, and Sales work together in a relationship funnel.
You've Heard Me Talk About It All..
You know you should be networking. You understand podcasts and borrowing audiences can be powerful. You get that engagement matters. You're pretty sure there's a role for LinkedIn and equally sure it's not how you're currently using it.
And that's the rub:
âś… You're creating a LinkedIn post here, having a networking coffee there, sending some email when you remember
âś…Â You're implementing all the tactics you've heard me talk about, but you're not sure how they fit together so it just looks like random acts of marketing instead of a system
✅ You haven't seen how all the pieces fit together — Awareness, Engagement, and Sales as one cohesive funnel
âś…Â You're busy every day with marketing activities, but wondering why it's not working the way you thought it would
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Here's the Deal:
You're Missing How All the Pieces Fit Together
You're trying to implement everything you've heard. You're doing the work. And you deserve credit - and results - for that.
But it's not coming together the way it should.
And that's because you're treating Awareness, Engagement, and Sales as separate tactics to cobble together.
Not as a cohesive funnel where each piece amplifies the others.
Which is exactly why your marketing feels fragmented and your results feel inconsistent.
Let's fix that on December 9th. Let me show you exactly how a relationship funnel works - all for only $97.
Hi I'm Michelle.
I design tiny companies that last.
I have an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, which means I know how to focus on what actually matters.
And knowing what actually matters is how I help my clients achieve results that are sustainable and scalable in the long term while also staying resilient and adaptable in the short term.
In other words: More progress, less shiny object chasing.
It’s the way I grew my first business in the social impact tech sector, and it’s what I've used to help 300+ CEO's create businesses that work for the important stuff: profit, energy, passion + time.
As a service provider, all you need are the right number of perfect leads to say you.
âś… You don't need more leads. You need better ones.
✅ You don't need to go viral. You need to create trust — fast — with the exact right people.
âś… And then you need to understand how to turn that trust into a sale.
âś… To do that, you need to understand how all the pieces of relationship marketing fit together.
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And that, my friends, is why I'm offering BYRF In A Day.
I want you to see — all at once, in one focused day — how Awareness, Engagement, and Sales work together in a relationship funnel.
Not as separate tactics you cobble together.
Not as random acts of visibility.
But as a cohesive system where each piece amplifies the others.
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Because understanding Relationship Marketing means understanding you're playing a different game than most people.
If you're selling high-ticket services but using traffic tactics, you need to stop.Â
Traffic marketing is built for high volume, higher reach, and low conversion (think: e-commerce).
Relationship marketing on the other hand is built for targeted reach:Â we're talking low volume but high quality to pair with your high ticket offers.
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In This One Day Together, We're Going To:
âś… Get Crystal Clear on Where You Are
Understand where you lie on the relationship marketing continuum, and what that means for the marketing strategies you should actually be using for your business.
âś… Master the Awareness Stage
Break down the all-important Awareness stage so you know exactly what it takes to meet people powerfully. We're about impact here, not being generally useful.
âś… Break Down a Real Engagement System
Understand what a real Engagement system looks like so you move your leads forward after Awareness instead of overwhelming them or losing momentum.
âś… Navigate the Sale with Confidence
Understand that closing the sale — if you've done Awareness and Engagement correctly — is about navigating logistics, not continuing to prove your value (because you'll have already done that).
âś… See How It All Works Together
Most importantly, you'll leave understanding how all of the pieces work together so you can enter 2026 knowing exactly what you need to do to improve your marketing numbers.
âś… End Random Acts of Marketing
If you're tired of random acts of marketing and ready to build a system that actually works for your business, this intensive will give you the complete picture you've been missing.
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How the Day Will Work (aka Logistics Fun!)
BYRF In A Day takes place from 11 am ET - 6 pm ET on Tuesday, December 9th.
The Intensive will be hosted on Zoom and will be recorded in case you can't make it live or need to pop in and out during the day.Â
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BYRF In A Day Is Perfect For:
- Coaches who are tired of chasing leads that never convert into paying clients
- Consultants ready to stop playing the volume game and attract higher-quality opportunities
- Service providers who know their work is valuable but struggle to communicate it effectively
- Agency owners who want to attract better-fit clients without the constant hustle and burnout
- Course creators with high-ticket programs who need a better path to enrollment
- Anyone exhausted from creating endless content that doesn't actually lead to sales
Here's Exactly What's Included
📚 7 Hours of Intensive Instruction and Activity
We'll spend the day learning the fundamentals, breaking down strategies for all three funnel stages, and building your complete blueprint with expert guidance every step of the way.
🎯 Your Custom Relationship Funnel Blueprint
The crown jewel of the BYRF In A Day. You'll leave with a complete, personalized roadmap showing your strategies for Awareness, Engagement, and Sales. No guesswork. No analysis paralysis.
📖 Guided Intensive Workbook
Your companion for every session. Follow along, take notes, brainstorm ideas, and start building your blueprint in real-time. Everything organized in one place so you can reference it anytime.
Questions? I have Answers.
What time is BYRF In A Day?
I already have Networking That Pays. Do I need this too?
What types of businesses are a fit for BYRF In A Day?
Will there be Q&A time?
Will Build Your Relationship Funnel teach me a specific strategy to implement?
How long will I have access to the recordings and bootcamp material?
Ready to See the Complete Picture?
If you believe in relationship marketing but haven't had a chance to dig in and understand how and why it works — if you're tired of random acts of marketing and ready to build a system that actually works for your business — join us on December 9th.
This isn't a timed gimmicky thing — there's room for everyone and the cart isn't going to disappear if you don't buy within the first 2 minutes. But I do hope you'll consider joining us for this unique experience.